TV vs. YouTube

Spring 2011

TV vs. YouTube 2010

The 2010 global TV advertising industry was estimated to be worth in excess of US$175. Meanwhile Online Video constituted just 2.5% of these revenues.

YouTube hasn't disrupted TV (yet) but there is no denying that YouTube has become the "world's best home movie channel" of the 21 st century.

Google has also managed to convert this 0.3% market share of the global DIY video market into an advertising business that may well be bigger than the whole global Recordable DVD market. Industry estimates place the 2010 Recordable DVD Media market to be around $805 Million. Meanwhile a Citibank analyst estimated YouTube's advertising business to be worth almost $1 Billion in 2010.

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